New Media in Transportation
From Baruchnewmedia
Contents |
Daily Transit
New York's MTA has an average weekday ridership of 8,505,966 people (mta.info). Subway, commuter rail, and bus riders can now receive notifications from the MTA about any service disruptions or changes. Users being given the option to receive updates allows for them to better plan their day. It also allows for riders to alert others that may be travelling the same way.
To see how some of this works you can visit the LIRR page here.
MTA also offers Metro Cards which is a new media in itself. Since its introduction in 1994, million of New Yorkers could not leave home without that yellow and blue card. Metro Cards put an end to the popular tokens, allowing riders to buy MTA services for different periods of time. These cards saved New Yorkers money and the hassle of carrying tokens on their trip and not being able to buy service for long periods of time (One day unlimited, Monthly and Weekly Unlimited services).
The Auto Industry
This section analyzes and describes how car companies are using new media to lure new customers and keep existing customers.
"New York cabs to get TV and GPS connection"
For those who took a yellow cab in new york city have noticed the new technology that was on the back.Now people can pay their fares by credit cards,watch some NBC shows and of course ads.The system is also equipped with GPS that can be helpful to tourist.
The Airline Industry
This section describes airlines' uses of new media and, like the car companies, how this attracts new customers and retains existing customers.
New media can be used by the airline industry to connect with customers and generate revenue. Every year the airline industry generates billions of dollars but their profit margin is still less than one percent. Many problems facing the industry are high labor costs, varying seasonal demand, and vulnerability to weather conditions. The airline industry can offer travelers a Web interface customized to their travel needs and also save time by letting customers check in by credit card instead of going through the airport staff.
The Cruise Industry
This section explains how cruise lines attract customers while promoting their offerings to the public using new media.
Travel Companions and Ratings
This section describes how people find travel companions through new media and also how travel ratings on new media make a noticeable impact on the entire travel industry
