How the New Media are Used In Sports

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New Media and the PGA Tour

As technology has been upgrading, a variety of sports are integrating new media technology into their websites in order to give fans a better experience. The PGA TOUR and Turner Sports New Media uses PGATOUR.com, the exclusive online destination for LIVE@ and real-time scoring. Last year they started using a three-channel broadband player for the popular LIVE@ franchise, giving fans unprecedented broadband video access to spectacular signature par-3 holes from some of the most scenic golf courses and tournaments.

LIVE@ coverage, now powered by CNN Pipeline technology, began on Feb. 8-11 with approximately 35 hours of live, broadcast-quality coverage of the famous par-3 7th hole at the AT&T Pebble Beach National Pro-Am, from Pebble Beach Golf Links in California.

The LIVE@ series has covered many of the bigger golf tournaments, including the eighth annual broadcast of LIVE@17 from THE PLAYERS Championship, the PGA of America's 2007 PGA Championship, and all four events in the first ever PGA TOUR Playoffs for the FedExCup.

As an enhanced feature of the LIVE@ series, viewers have the ability to select from three distinct video streams, each showcasing a different aspect of tournament coverage. The first video stream (Pipe No. 1) brings PGATOUR.com visitors up close to every shot by every player at the tournament's signature par-3 hole. The second stream (Pipe No. 2), Inside the Ropes, gives visitors front-row seats to tournament press conferences as well as course flyovers, tournament highlights, player profiles and pre-recorded content. TNT golf announcers Billy Kratzert and Jim Huber, as well as PGATOUR.com contributor Brian Katrek, guide viewers through the action on Pipe 1 and 2. The final video stream (Pipe No. 3) will spotlight the PGA Learning Center and provide exclusive tips from PGA of America teaching professionals and many of the sport's top names.

PGATOUR.com has been a leader in live on-line tournament coverage since 2000, with the first Live@ 17 broadcast from THE PLAYERS. Turner Sports first introduced its CNN Powered Pipeline broadband player for online golf coverage in 2006 with the PGA.com Pipeline for the 2006 PGA Championship. The PGA.com Pipeline debut generated a single day traffic record of 11 million page views and over 412,000 unique users for the first round of coverage on the Turner managed site. The LIVE@ series, which is ad-supported and offered free of charge, is co-produced by the PGA TOUR and Turner Sports New Media.

This method that the PGA Tour uses is a great way to give fans an interactive experience.

New Media and ESPN

New media has taken many forms when it comes to sports. ESPN.com is a website that showcases different types of new media. One of it's most interesting features is that of fantasy teams. This feature lets users create their own teams in a league and play against other teams. The user has the option of benching players, trading player, and dropping players. You can also link your phone to ESPN in order to receive updates on players that may have gotten injured or cannot play for a specific reason. The sports included are football, basketball, baseball, hockey, racing, and soccer.

A different form of new media ESPN.com offers is the choice for users to receive text messages with minute-to-minute updates on the sport of their choice and also on the game that may be in progress at the moment. ESPN.com also has live updates on games that are in progress on their homepage.

ESPN.com allows it's users to play games like Texas Hold'em (Page Currently Down) and 3D Pool against one another in real time.

Blogs play a big role in sports as well. There are websites like espn.com and http://sportsblogs.org/ that have commentary by announcers on games that have been played, games that are going to be played and their opinions on who might win. ESPN.com has both written [1] and video [2] blogs with comments from different commentators about the sport of your choice.

In addition to being able to go on your cellular phones and browse the internet for information about your favorite teams, there has also been the recent emergence of applications like ESPN mobile. ESPN mobile, also known as ESPN MVP, is a cellular phone application that allows sports fans to view highlights and stats about their favorite players as well as teams. It covers sports from all over the world and is one of the most up-to-date networks for sports in the entire world. Not only has ESPN moved from being exclusively on television to being available on the internet, but it has now made it easier for consumers to view their editorials through their cellular phones. With this new technology, users can even send blogs and respond to other peoples blogs through their cellular phones which is bringing a new age of possibilities to people all over the world.

"Like ESPN, there are many websites that do the same but ESPN is one of the most up-to-date that i know of and more interactive"

ESPN launches Big Sport Cities Site

ESPN has had specially made websites for big sport cities such as Dallas, Boston, Los Angeles and Chicago. They recently launched ESPN New York.

These networks are geared toward their respective cities giving fans the latest news about their teams. These websites are amazing because they contain features like: “Online radio and podcasts from local ESPN Radio flagship stations (ESPN 710 AM in LA, ESPN 1050 AM in NY, and ESPN 103.3 FM in Dallas); Original reporting, blogs and commentary from a stable of local voices, including those at the local ESPN Radio station, and award-winning journalists and writers from other ESPN media;”

You can visit these websites:

ESPN New York

ESPN Boston

ESPN Dallas

ESPN Los Angeles

ESPN Chicago

Sprint TV and ESPN

Sprint TV allows Sprint customers access to videos and live television as long as they have the proper wireless data plan. Popular channels include Fox Mobile, ABC News Now, Bravo, USA, and the Disney Channel.

On March 12, 2010, Sprint and ESPN launched ESPN Mobile TV. With ESPN Mobile, you can watch a live stream right from your phone. As part of the deal between Sprint and ESPN, they will stream 9 NBA Playoff games, 10 regular season MLB games, and much more. Later on this year, even the 2010 FIFA World Cup will broadcast live.


ESPN3.com broadcasts over the Internet

ESPN debuted a program this year when the Boston Red Sox hosted the New York Yankees on April 4, 2010. This program is called ESPN3.com, it used to be called ESPN360.com which is basically a program offered by ESPN that lets you stream games from your laptop/computer. The new ESPN3.com has features that let you socialize with other fans and has twitter/facebook updates. This program will feature split-screens and have DVR in the near future.

"Improved video: Users won’t have to download a separate player any more; games will stream live without it courtesy of a change to Adobe (NSDQ: ADBE) Flash Player 10 from Move and delivery by Major League Baseball Advanced Media."


ESPN's Interactive Show- SportsNation

ESPN has a new TV show called “SportsNation”. When they designed this show, they wanted to be the most interactive TV show. It's hosted by Colin Cowherd and Michelle Beadle every weekday at 4pm on ESPN2. Reruns can be seen at 6 and 12:30a est on ESPN2.

It’s a TV show where there’s a sports related poll-question every couple minutes and they allow the nation to vote on their website or via Twitter SportsNation's Twitter "Throughout the day we'll be posing questions to SN on our Twitter feed. Send in your answers or pose a question to us. You could end up on our air!Send us your feedback via Twitter!"

You can also submit funny/humorous videos to this show. "The interweb is filled with whacked-out reports and videos of people doing weird and stupid things. Have great Internet clip or story you want us to air? Send it to us through our Weird Web Stories page!"

You can pretend to be a famous athlete on this show. "Ever wanted to be a pro athlete? Here's your chance ... sort of. Call us up, pretend to be an athlete and tell us what "you" are up to. Call 1-888-FAN-ESPN. Keep it topical, clean and funny!"


Interact with your favorite athletes - IBeatYou.com

Image:ibeatyou-logo.gif Another way to interact with the sporting industry through video confrontation is through a website called ibeatyou.com. Ibeatyou.com is an online platform competition based social community. One of the founders of IBeatYou is Baron Davis of the Los Angeles Clippers (NBA team). You can compete against your favorites in various competitions “We’ve got Steve Nash playing soccer, we’ve got Baron doing web cam karaoke, we’ve got Jessica [Alba] doing lipsync,” said IBeatYou co-founder Cash Warren, a businessman and movie producer who has been friends with Davis since age 11” . Gilbert Arenas who’s a blogging monster plays for the Washington Wizards (NBA team) is also part of this community and also Chris Bosh.

For example most free throws in a minute contest was competing against famous NBA star Steve Nash.

Nash's FT contest

In order to participate you basically record yourself, performing the competition and submit your video to the website. Your video will be competing against many other users so it’s highly competitive. It’s another great way to make new friends and compete with professional athletes. If you beat them in a contest, you can brag about it for the rest of your life.

New Media and Sports Video Games

The video game industry is an almost ten billion dollar a year industry in America. There has always been competition between video game manufacturers to find the next best thing in order to be more profitable than the competition. New media has opened a brand new door in the sports video gaming world with the emergence of the internet and with video game consoles' ability to connect to the internet. We have reached a point where gamers can actually connect with other gamers all across the world and play a game against each other. A person in Chicago, Illinois can connect with someone in Tokyo, Japan and they can play a game together or against one another. In addition, with the manufacturers' goal to make the game as realistic as possible, they created a feature that makes each player on the team's ability to play coincide with the actual players' skill level in real life. For example if Kobe Bryant of the Los Angeles Lakers has been having a hot streak in the NBA for the last couple of weeks, the ability for him to make shots in the game will improve and vice versa; if a player is having a cold streak, his game play will lag in ability. This is only one of the many new features that has been introduced in the past few years, and the possibilities are endless to what could come in the future.

Another great feature accessible through gaming systems with internet is the ability to view live scores of games which are taking place on that day. These live scores are updated and refreshed as often as every 2 minutes. This feature makes it convenient for fans to follow when they team has won or lost, simply right before they play their video game.

Also with the technology that exists in the games today and how realistic they are it allows users to experience a taste of the action that their favorite pros get on game day. These new games provide people that may not be able to play a way to get involved in a sport. As new systems like Wii come out and the controls are more sensitive and realistic to the actions and movements needed to perform/play the gaming experience comes closer to real life.

New Media and Major League Baseball (MLB)

Major League Baseball's Advanced Media staff is very busy during the off-season. "We don't want to become old media in a new media world. It's far busier for us from November to March. The off-season is where we have to innovate and get fans excited about us," says Bob Bowman, president and CEO of Major League Baseball's interactive media arm. All of this attention is paying off to MLB's website. MLB now streams more live videos of more events in the world, including the much-publicized March Madness on Demand video service. "We'll do more than 12,000 events in 2008," said Matt Gould, an MLBAM spokesman. MLB.TV, which offers live access to out of market games, is growing at a 30%-40% clip each year, Bowman said. "As more people get broadband, as Wi-Fi gets more prevalent, people can access these games," Bowman said. MLBAM has been a great success, they made $400 million in revenue last year. Because MLBAM is having a big financial success, it has paid off for the clubs. In 2006, each team was paid a $1 million dividend for its investment in MLBAM. In 2007, it was $1.7 million. This year, it will be closer to $2 million. It is important that baseball is covered because it is the only sport going on in the summer.

ESPN and Major League Baseball are in contract until 2013, which includes permission to stream baseball programming from it's networks to mobile and wireless devices. That means ESPN can offer ESPN Mobile subs full access to, say, Sunday night baseball. The deal covers Sunday, Monday and Wednesday night games and the signature “Baseball Tonight” (including in-game highlights and live cut-in's).

In the year 2009, another sports network that is only dedicated to casting Major League Baseball related events has emerged into the scene. This network is known as MLB Network and is primarily owned by Major League Baseball, and companies such as Comcast, DirectTV, Time Warner, and Cox Communications have minority ownership of the station. Profitability is expected at the end of 2009, and by the year 2015, revenue from cable subscriber fees and advertisements are projected to reach $210 million with a net value of above $1 billion. The network carries a staff of knowledgeable hosts, and analysts who were all once professional baseball players such as Barry Larkin, Al Leiter, Harold Reynolds, Mitch Williams, and most recently John Smoltz. MLB Network offers a large variety of media coverage such as high definition sports coverage, sports news, interviews, and etc. What differs this network from ESPN is that it also offers live baseball techniques and practices from its demo room designed like an indoor baseball field. In addition to its phenomenal television media coverage, the network also offers a variety of online new media features such as Twitter, Facebook, and Blogs. Many of the network's viewers keep up with the baseball updates through these online sources. MLB Network

New Media and National Basketball Association (NBA)

In 2007, the NBA extended its national TV package with ESPN/ABC and TNT. This package included plenty of new media rights. This is a sign that digital media is growing in the sports world. The deal was worth about $930 million a year for the eight-year life of the pact, good for a total of $7.44 billion. That's up significantly from the $765 million-a-year, $4.6 billion deal the NBA signed with ESPN/ABC and TNT six years ago that included TV rights only. This is one of the first cases of TV and digital platforms being put together in such a deal by a big sports league. This could be a model for sports deals in the future. For ESPN this deal means that NBA games and other content will be a part of more than 17 outlets for the company, including ABC, ESPN and ESPN2 and also grants them the rights to simulcast full games live on ESPN360.com and ESPN Mobile TV.

The 2007 NBA All-Star game was held in New Orleans. This event was really new media interactive for the fans. The fans had opportunities to vote for the winner of the final round of the slam dunk contest via SMS text message. Rudy Gay, who was one of the four participants in the contest, asked fans to upload ideas of dunks that he could possibly do. NBA stars have also used new media to act as politicians. Chris Bosh of the Toronto Raptors, uploaded a video on YouTube encouraging people to vote for him to be an NBA All-Star. In NBA season 2009-2010, Amare Stoudemire has done the same by posting comedy videos in order to receive votes to be elected into the All-Star game.

Blogging

Since 2006-2007 the nba has started to promote blogging by having some of it's star players post occasional blogs on the popular website to show what life is like in the NBA. A few of them being Nate Robinson (NYK) and Gilbert Arenas (WAS). Some blogs are:

NBA and Twittering

With many basketball stars now on Twitter (Amar'e Stoudemire, Ron Artest, and Baron Davis just to name a few), the NBA is enforcing new rules concerning the use of Twitter and other social networking websites. In September of 2009, the league sent out a memo to teams informing "that cell phones and other communication devices can't be used from 45 minutes before game time until after players have finished their responsibilities after games. That includes halftime." This rule applies to all players, coaches and NBA personnel.

Players and Fines

Amar'e Stoudemire: Fined $7500 for Tweeting during a game.

Brandon Jennings: Fined $7500

Dallas Mavericks owner Mark Cuban: Fined $25,000 for Twitter post criticizing refs.



YouTube

The NBA has become involved with new media as it has posted it's own official channel on YouTube to promote the sport of basketball. The NBA copyrights all their videos so that no one is able to profit from their clips. Although, many people have gotten hold of NBA clips someway somehow and uploaded thousands of NBA clips on their channel to increase their video views and possibly gain revenue. Because it is very difficult to regulate this matter, NBA has decided "if you cant beat them, join them".

Nba on Youtube

NBA 4 time All-star and gold medalist Chris Bosh has created a YouTube channel in order to connect closely with his fans. Chris Bosh has over 19,000 subscribers and more than 7 million video views. Through this new media, fans are able to see a different side of Chris Bosh. Constantly fans are used to seeing Chris Bosh dominate in basketball but the videos on his channel showcase his talents off the court, such as comedy.

Chris Bosh's Youtube

New Media and Fantasy Sports Ventures

Fantasy Sports Ventures Inc. (FSV) is a combination of a marketing and media company centering around fantasy and digital sports. FSV is made up of two primary business units:

Fantasy Players Network

With a collection of more than 250 of the top fantasy sports web sites and related properties, it's no wonder what the big fuss is over this franchise. Fantasy Players Network includes a wide range of high-quality sites, specializing in fantasy sports for pro football, baseball, basketball, hockey as well as college football and basketball.

FSV Digital Sports Advisors

This technology provides consulting and advisory services "for brand marketers, media companies, and sports leagues, teams, and associations". A multitude of services are offered including "industry competitive analysis, digital rights strategy development, fantasy sports marketing, content evaluation and planning, and monetization services." Given the team of over 250 top fantasy companies FSV governs over, it's quite obvious the company offers "unparalleled expertise to it's consulting engagements."

More on Fantasy Sports Ventures

With such a vast array of the top fantasy sports companies, its not a surprise that Fantasy Sports Ventures is rivaling top companies like ESPN and Fox, as described by Forbes.com columnist Tom Van Riper in his superbly titled article "The Biggest Sports Site You've Never Heard Of". The article focuses on how this company came to be one of the leaders in the fantasy sports field in under 3 years. Through the visions of once National Football League (NFL)head of new media, Chris Russo, this company blossomed in no time. "His secret: Utilizing a handful of small, independent football sites catering to hardcore fans. Sharing stats and other content with micro sites drove the first waves of fans to the league's Web site to play fantasy football, and the push was on." With Russo steering the ship it seems this franchise has no limits and will continue to prosper in this continually developing environment. "An estimated 25 million Americans play fantasy sports, with the average player spending more than $150 per year on fantasy games and related products. That adds up to a $3.8 billion industry, which, Russo figures, doesn't all have to be ceded to the likes of Yahoo, CBS and ESPN."

MyFootballClub

My_football_club.jpg
My_football_club.jpg

MyFootballClub (MFC) is a popular computer game, Web site, online networking experiment, business model, and an actual soccer club. It's an English Industrial and Provident Society that sought, starting in August 2007, to recruit at least 50,000 football enthusiasts from across the world to purchase an English association football club. MyFootballClub's premise is to allow its paid members to control the club through a democratic voting process conducted over the internet. Member voting includes matters both on the pitch, such as team selection and player transfers, and off the field, like what type of food to serve at the stadium.

The probable new owners get to manage the club, voting online to choose match lineups and buying new players. To help run the team, the fans will be able to view all the matches online and, after the game, receive statistics on how each player has performed. They will also get weekly updates from the team’s head coach on how each player is doing during practices.

MFC is a product of the network society. MFC uses a web based network model which is dynamic and responsive, open to anyone and as many who wish to join and, in some (though not all) respects, horizontal in its distribution of power. The mechanism of one membership/one vote through “point-and-click” responses aspires to resist the centralization of power by owners, board members, and managers, as well as by the associated accumulation of rigid, multi-layered bureaucracy. Online members are drawn not only from the UK, but countries such as Brazil, Argentina, Spain, Germany, Denmark, the United States, New Zealand and Australia.

The statement, “Think of it as fantasy football, but with a real team” (Perry, S., 2007), encapsulates the dual attraction of MFC. It combines the enduring popularity of watching soccer with the immense appeal of sports computer games and, in particular, soccer manager and fantasy sports simulations, with media reports and blog entries regularly emphasizing this link.(MFC; www.myfootballclub.co.uk)

"MFC is understood as a form of networked media sport. It is also reflective of developing Hybrid media ecosystem that is evident in many popular cultural settings, with physical and digital media spaces intertwining in creative and unexpected forms. MFC uses, we suggest, networked communications technologies in a manner that seeks to erase its own mediation of time, space and social organization in the (re)construction of a evocative, immediate form of sports managerialist that renders the diffuse network in unitary form."

MyFootballClub members come from over 70 countries. One of the regions in which MyFootballClub was most popular was Scandinavia. By the end of October 2007 MFC had 380 paying members from Norway, 280 from Sweden, 97 from Finland and 88 from Denmark.[25] By January 2008, over 1,500 Americans had become paid members of MyFootballClub.

MFC is a perfect example of how New Media can be used to the advantage of entrepreneurship. MFC's creative way to collaborate fans through the spectrum of New Media provides the base for the revolution to come in Sports.

IPhone App

by Pavneet Singh


HighSchool.OT is developed by the News over Wireless division of CBC New Media Group. The application is available to North Carolina iPhone users for free; it can be downloaded through the iTunes App store. The HighSchoolOT app is the first to be dedicated to high school sports content. The application provides information on area high school sports, including the latest top headline and scores from across the WRAL-TV viewing area. The application updates the scores on Friday nights and also provides information on futures games. Highschool.OT has it's presence on Facebook. The Facebook Fan Page has more than 1,300 fans and continues to grow every day. It provides exclusive information for fans, along with the top headlines at the time. HighSchoolOT.com also posts headlines, breaking news and updates on their Twitter page which has 500 followers.

HighSchoolOT.com is the perfect application for everyone passionate about high school sports. This new media application can help keep a community together and bring fame to the high school's teams and stars.


Sports and Twitter

Twitter is huge and has its users grow are growing day by day. Sports figures are some of the most widely followed users. The entire sports world is getting crazed with the microblogging tool, through which sport celebrities are using to update their web audience. Although twitter is connected to a lot of privacy issues its being used by all the majors leagues such as the NFL, NBA, MLB, NHL, NASCAR. All these pro leagues shoot their followers useful information like scores, schedules, and highlight clips.

There are 25 top spots for the sports celebrities on twitter and is followed by hundreds of thousands of fans each. NBA star Shaquille O’Neal, for example, is followed by nearly 2,519,269 followers. Athletes are increasingly sharing their personal lives and opinions on Twitter. This tool allows the athletes to reach millions of followers in frequent messages of 140 characters or less at the same time.

Right
Right
“When I log onto my computer in the morning, I’m putting up three screens,” said NASCAR’s Ramsey Poston, who launched a “Citizen Journalist Media Corps” this year. “I’m putting up the regular home page I have, I’m putting up Twitter and I’m putting up Facebook.”

Twitter also provides a powerful marketing tool for niche leagues. For example, Women's Professional Soccer, America's second stab at a female pro league, is expecting Twitter to provide them with the recognition and build a base for it. The league even encourages players to tweet during games. The league has also started a weekly series in which players answer questions from fans on Twitter. Twitter allows the league to engage with it's fans without paying a penny. This powerful tool can help earn recognition for the league and allow the fans to stay connected with the game and it's athletes.

Twitter is a powerful tool and provide fans with a closer connection to big-time athletes. Twitter has become one of the fastest-growing major Web site, it showcases the layers of an athlete's personality that fans have never seen at press conferences. When athletes share the details of even their most ordinary tasks by tweeting, it provides a closer connection to the fans, and that alone fascinates them.

In today's environment newspaper circulation is declining and people are using computers and cell phones as their sources for sports information. These rapid advances in new media have enabled the sports fan to get updated around the clock. This has created a power struggle over who delivers sports news.

Athletes who use Twitter

Twitter is now one of the quickest growing social networking and micro-blogging web site on the internet. Many famous people, including professional athletes, now use Twitter to communicate with fans. We have gathered a list of athletes with links below. Feel free to follow your favorites.

  • Shaq [3]
  • Lance Armstrong [4]
  • Robby Gordon [5]
  • Ryan Newman [6]
  • Ron Artest [7]
  • Amare Stoudemire [8]
  • Baron Davis [9]

News From the Player's Mouths

We're an audience of firsts. We love the exclusive and love even more the person who brings it to us. From now on it's coming in on a completely new level. Chad "Ocho Cinco" Johnson, star wide receiver of the Cincinnati Bengals, has just announced his partnership with MotorolaBlur technology the creation of OCCN, The Ocho Cinco News Network. He promises to give inside (and knowing him probably very biased) information from inside locker rooms and sidelines.


Quoting Chad himself:
Everyone knows that I’m more than just a football star. I’m all about entertainment and doing things that no one else has ever done before...OCNN is exactly that, a first of its kind, and thanks to Motorola’s MOTOBLUR technology, I’m powered up and ready to take tweeting and social networking to an even higher level.


Chad is also a very avid Twitter user, known for being outlandish and having a loud-mouth. On National Television, Chad has challenged the likes of ESPN, the go-to sports news network, saying he will blow every football exclusive before it has time to get to them, basically cutting out the middle man.


First Dedicated Online TV Station

As technology advances, it's giving a variety of sports an options to get online and connect with it's fans. New media technology has enabled fans and clubs to create their websites and has provided fans with a better experience. New cutting edge technology has given power to these sports to reach out to new audiences across the world for the first time. Video-streaming, which is constantly upgrading and becoming faster, allows these websites to cover major Tour events from an angle never provided. Fans will be able to interact with the athletes in their favorite sports on a new level.

The Scottish Premier League club Rangers launched the first dedicated internet TV station RangersTV.tv on the 30th October, 2009. It the first dedicated station created by a UK football club. The new online station developed by the club is cost-effective and efficient. It is available throughout the world and has given easy access to it's fans worldwide.The station features full games on-demand, exclusive pre-match build-up, half-time and post-match analysis, and an extensive archive library of classic matches.

Professional Squash Association (PSA), the organization that promotes men’s professional squash, has set up Squash TV with the digital sports company Perform. Squash TV will provide video content including highlights, player rankings and statistics, full match downloads, behind the scenes features and interviews. PSA hope to reach the worldwide audience of 20 million. It plans to show around 250 live pay-per-view matches per year on it's website.


NHL and New Media

NHL has followed other sports in participating with new media in order to give the fans a more convenient way of watching sports. In April 2008, the NHL has pushed for broadband video to be played on their website for the playoffs and now it has this feature for all NHL teams. This allows for fans to watch NHL games just as fans would watch NBA games on the internet. You can have the ability to also use full-screen. Of course just like any other streamed video on a website there will be advertising themes surrounding the video at the time of viewing.

Another enticing feature for the fans is that this new video player will allow for fans to watch clips from the NHL archive up to three years back. This will allow an NHL fan to recapture his favorite NHL moment or one which really stood out to him/her.

Also by introducing this new video player to NHL, the teams are able to monetize on their own team page with advertisement clicks on the advertisement skins surrounding the video player. By having a video player on the team pages, fans will be able to be more passionate about their favorite NHL team.

References


Sources: Picture: http://www.mediabistro.com/fishbowlny/original/espn.jpg

Sources: http://www.everyjoe.com/hockeybeat/files/2009/01/team-canada-wins-2009-world-junior-championship-gold1.jpg

http://lagwar.com/home/wp-content/uploads/mark-cuban1.jpg

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